Dana Kleine – Never Too Late to Pursue a Calling

Posted by Rodan + Fields on Monday, October 12th, 2015

Once the plane touched down, Dana Kleine bid the passengers farewell as they exited to the airport terminal. During her time as a flight attendant, she relished the many opportunities to meet new people and visit places she’d never been before. Yet, she felt called to do more, and wondered what else she could pursue professionally. Dana had always been drawn to the idea of owning her own business, so when the opportunity to do so finally came along, she knew she had to seize it. Eager to try something new, she found that her business not only allowed her to utilize her marketing skills, but also fostered growth in other areas as well.


Preparing for takeoff

Dana graduated from the University of Arkansas with a degree in marketing, but never had the opportunity to establish a career in that field. Right out of college, she married her husband, Joe, who’d been drafted by the NBA to play basketball professionally. His career lasted 15 years, during which he played for several different teams—which meant they moved on a somewhat regular basis. Dana took a job as a flight attendant so that she could visit Joe when he was traveling for away games. She eventually left her job, however, once they started a family.

While Dana enjoyed staying home with her four children and was very involved in several nonprofit organizations, she often wondered what else was out there for her professionally. In 1996, Dana and Joe started to discuss what their “Plan B” would be, with the understanding that an athlete’s career doesn’t last forever. Some friends discussed partnering with them on a restaurant chain in Little Rock, Arkansas, and although they weren’t living there at the time, they decided it would be a smart investment. “Our friends both had experience in the restaurant industry, and we felt confident that this should be our next financial move.”


Dana with her husband, Joe.

In 2000, Joe retired from the NBA, and their family moved back to Little Rock. They were doing well financially until the stock market plummeted in 2008, affecting some of their investments. At that point, Dana decided to start actively looking for a job. “I needed to help with our finances, but I wanted something that offered time freedom and provided a substantial financial opportunity. I looked into opening another restaurant or a clothing store, and I considered getting into real estate, but nothing met the criteria I’d set.” Joe began coaching basketball at the University of Arkansas-Little Rock, while Dana continued to search for something worthwhile.

Gaining ground speed

In 2011, a friend came to visit Dana and shared the Rodan + Fields® business opportunity, but Dana was skeptical. “I didn’t think it was right for me at the time because I didn’t fully understand the business model.” Several months later, a local friend and athletic trainer suggested Dana take another look at the Company. “We worked out together a couple of times a week, and I started to watch how seamlessly she was able to fit it into her life. She was successfully building a solid business simply by networking and sharing with people at the gym. Once she started reaching out to my friends and I saw how responsive they were, I finally decided that I needed to get involved—I was afraid of missing out on what seemed to be an amazing opportunity.”

In February of 2012, Dana enrolled as an Independent Consultant and quickly realized how easy it was to tailor her business around a busy schedule. Over the next two years, she casually built a team of over 400 people, and in November of 2014, she achieved Level V, working 20 hours a week. This past spring, when the University made some staffing changes and Joe’s coaching stint ended, Dana’s R+F income completely made up for his salary loss, and they didn’t miss a beat with their finances. Currently, she is looking forward to making more significant donations to the nonprofit projects she is working on and giving more to various causes that are close to her heart. “I’m excited to see what I will be able to do beyond providing for my family as I find even more ways to help others.”


Dana at her Lexus Event in December of 2014.

Ascending to greater heights

Not only has Dana’s business been a blessing in a financial sense, but it’s emotionally rewarding as well. Having a professional outlet of her own has enabled her to use the skills she gained while earning her marketing degree and has empowered her to set an example for her children. “This opportunity has provided me with the means to achieve professional success and has challenged me to grow on a personal level as well; it’s something I am truly proud of. I love that I am able to show my kids that they can do anything they set their minds to if they choose to work for it.”

The time freedom and flexibility that Dana’s business provides has also given her a sense of peace. She loves that she is in control of her own schedule and can manage her business according to her own leadership style. “Being your own boss is great, but it also means that you have to be a self-starter and motivate yourself. And that is exactly why having a team makes all the difference—we are constantly teaching, training, and supporting each other. It’s such a wonderful thing to be able to surround yourself with people who are positive and encouraging.”


Dana with her friend and business partner, Deena Burnett Bailey.

Soaring through clear skies

Dana is consistently fulfilled by her business, knowing that she is helping others grow—whether spiritually, financially, or emotionally. “I truly enjoy watching my business partners achieve success. It’s so exciting to see someone change their life and adopt a new outlook when they realize they are capable of doing things they couldn’t before—that is what motivates me on a daily basis. I want to continue building until everyone on my team is attaining their goals.”

Dana believes that every experience we have is meant to help shape us into the people we are called to become. “If we decide to treat everything as a learning experience, we set ourselves up for continuous growth. This opportunity has given me the chance to be a part of something much bigger than myself, and it’s enabled me to provide greater opportunities for my family while helping others to do the same.”

The information, materials and views provided by a Rodan + Fields Independent Consultant during this presentation are her or his own and do not necessarily represent the views of Rodan + Fields. Rodan + Fields makes no representations about the accuracy of the information. The stories shared may be atypical experiences among Consultants who join the business. Actual earnings vary significantly, and no income is promised or guaranteed. Potential Consultants are urged to perform their own due diligence prior to making any decision to participate.

For information regarding earnings under the U.S. R+F Compensation Plan, see the Income Disclosure Statement.

For information regarding earnings under the Canada R+F Compensation Plan, see the Income Disclosure Statement. We estimate that in Canada the typical plan participant will earn between $1,700 and $2,000 CAD per year.



6 responses to “Dana Kleine – Never Too Late to Pursue a Calling”

  1. Melinda says:

    Love your story. Congratulations on your business!

  2. Deena Bailey says:

    So glad you shared your story! Thank you, Dana, for continuing to be an inspiration in all that you do! So glad to be your friend and business partner!

  3. Kate Johns says:

    Absolutely adore you and thank you for sharing your wonderful story! So glad this business introduced us!

  4. Oh, Dana! I’m thrilled to see you highlighted on the blog. What an inspiring and motivating story. I wish you the very best and cannot wait to celebrate you at our next meeting!

  5. Dana, you are one of the most authentic and genuinely beautiful people, inside and out, I know. And to think that without Rodan + Fields we would never have met! How lucky I am to be on your team, hundreds of miles away, yet personally supported by you in my goals and business efforts, all because we were introduced by “the friend of a friend of a friend!” This business model is awesome thanks to caring leaders like you, Dana!

  6. […] of my loyal Preferred Customers) in Little Rock, Arkansas. She introduced me to two amazing women, Dana Kleine and Deena Bailey, who talked to me about Rodan + Fields®. They encouraged me to try the SOOTHE™ […]

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