Dena Stoddard – Multiple Rewards

Posted by Rodan + Fields on Thursday, March 29th, 2018

As an attorney representing children in abuse and neglect cases, Dena felt she was truly fulfilling her purpose. “Growing up, my goal was to help those who couldn’t help themselves. Originally I thought I would be a District Attorney, but I fell into this area of the law and it turned out that it was my passion. I loved helping to ensure that foster children stay safe, and setting them up to take their best shot at life. It was incredibly rewarding.”

Dena continued her career after having her first child, working from home around her daughter’s schedule. But after she and her husband Matt welcomed their second child, there just didn’t seem to be enough time. “I enjoyed working on my own time and around my child’s schedule. But with two kids I didn’t have the freedom to do that anymore. I had to find a creative way to make things work.” Wanting to bring in additional income and to stay home with her family, Dena felt she found her perfect solution in Rodan + Fields.  

R+F Independent Consultant - Dena Stoddard

Opening statement

Dena’s R+F journey began when her good friends Nicole and Josh Cormany started posting on social media about their new skincare business. When Nicole mentioned getting to be home with her girls while earning an income, Dena was instantly curious. “I reached out to her, and she told me about R+F and the Doctors. That really caught my attention. I knew the products were going to be amazing, and I figured I had nothing to lose. Why not give this a try?”

Dena signed up as an Independent Consultant in October 2009. From that point forward, Dena put 10-20 hours per week toward business building. Her first goal was to get a return on her investment, and after that accomplishment, she moved on to tackle bigger challenges. “Soon, I was able to put money towards private school for my oldest daughter. As my business grew organically right before my eyes, I really understood what was possible.”

R+F Independent Consultant - Dena Stoddard & Husband

Dena has always had the support of her husband, Matt, in her R+F jouney.

Giving and receiving

Dena put even more effort into coaching her team members and helping them reach their goals. What she didn’t expect was the resulting sense of deep satisfaction. “Since I took a break and wasn’t helping others through legal work, working with my team filled that void in my life. I knew I would help others have great-looking skin and that would be rewarding. But the whole other side of this business, cheering my team on and watching them grow — that’s what was really exciting and kept me going.”

Dena’s daily focus is to help her team members get what they want out of their businesses. “My team members always stretch me and push me to be better. I learn a lot from them! They’re so creative, and I try to think outside the box and find new ways to help them be the best they can be. I love watching these individuals gain more out of their lives, to refocus on what’s really important and to make big changes for their future. It’s really exciting for me to get to be part of something like this.”

R+F Independent Consultant - Dena Stoddard at Team SMILE Event

Working with Team SMILE is always a blast.

Making a difference

After nine years of meeting her goals, Dena shifted her focus outward even more. She dreams of giving Matt the choice to follow his passion and wants to travel more with her family. She also holds onto a dream from the very beginning: using her R+F earnings to give back to foster children. “My bigger vision was to further help the children who are really important to me. I’ve recently gone back to legal work on a contract basis, and it’s a part of my life that I really missed. I just have this overwhelming need to be involved. I’m compelled to try to make a difference in their lives, even on a small scale.”

At the same time, Dena’s R+F business has made a huge difference in her own life. “The great thing about Rodan + Fields is that you can pour into your business as much as you want — or if you need to, you can step back. I’ve had some personal trials in the last couple of years, and I had to step back and really be there for my family. It was tough. But through it all, I was able to keep my R+F business constant. That was one really good part in the midst of a challenging time.”

R+F Independent Consultant - Dena Stoddard & Family

Dena and Matt plan to take their family on more adventures and travel the world.

A personal change

Through challenges and triumphs alike, Dena has already made incredible improvements in her life through becoming an entrepreneur. “What I did for a living already pushed me to my limit, but so far the R+F journey has influenced me even more to be a better version of myself. So many different aspects of this business require you to grow as a person in ways you wouldn’t experience otherwise. Rodan + Fields is an incredible vehicle for change in my life. I’ve always believed that and I always will.”

Dena works hard to ensure others have the same chance at freedom and growth. With inspiration and encouragement from mentors Leslie Zahn, Romi Neustadt, and her devoted Upline leaders Josh and Nicole, Dena learned how to believe in herself and to never give up, no matter what. “My personal goal is to reach all the way to RFX, and I won’t stop sharing until I get there!”

R+F Independent Consultant - Dena Stoddard & Upline

Dena and her fabulous Upline mentors.

Closing remarks

Dena’s Rodan + Fields story is encouraging and inspires each of us to take a chance and follow our passion. “When I first became an Independent Consultant, I was afraid of what some people would think. I am an attorney who sells skincare…but it’s grown to be so much more than that. We get to share products that we really get behind, that actually work, and that make people feel good about themselves. But we also get to be part of a community unlike any other. Because I was willing to think outside the box and try something totally out of my comfort zone, I learned that it really pays off to desire more in life. You just can’t put a price on that.”

R+F Independent Consultant - Dena Stoddard & Team

There’s nothing better than having the complete support of your team.

To contact Dena about joining her team or purchasing products, connect with her here.


Tell Me More…

Where do you draw your inspiration from in life? I draw a lot of inspiration from my children. They inspire me to be the best I can be, and to try to do better tomorrow than I did today.

Have there been any especially significant people in your R+F journey? There have been so many, including Chris Diaz, Oran Arazi Gamaliel, Jennifer Garbick, and Leslie Zann.

What is your best R+F experience? One highlight was the Arrive at V trip to Sonoma and San Francisco.

Favorite restaurant? That’s a tough one because I am kind of a foodie…One of the best meals I have ever had was at the El Dorado Kitchen in Sonoma, CA.




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