Jennifer Williams – Dreaming Even Bigger Beyond Fear
Tuesday, July 24, 2018

Jennifer Williams married her high school sweetheart, Tim Williams, and clearly envisioned their future together. They both earned multiple degrees and became nurse anesthetists, eventually moving back home to start their careers and create a family of their own. “We were living the American Dream and thought that’s how our life would be until we retired at the age of 65. We spent hours every day helping others have “sweet dreams” but we forgot to dream big for our family. My husband and I made great incomes and loved our careers, but we always wanted a Plan B. We just didn’t know what it was.”

After deciding against opening a franchise, Jennifer and Tim were introduced to Rodan + Fields by one of their colleagues at the surgery center. “We were skeptical by nature. I didn’t know anything about skincare; I slept with my makeup on at the age of 38 and had no business background either. We’re Type-A personalities, so we did our research. We learned that it was founded by dermatologists who had a 20-year history in skincare. For us, it was easy to attach our names to other medical professionals that were so highly respected. It was job security. There will always be acne, wrinkles, sun damage, and sensitive skin.”

Rodan + Fields Consultant - Jennifer Williams

Overcoming fears

At first, Jennifer wasn’t sure that sales would be right for her, given her extraordinarily shy personality. “My big fear was being a salesperson. I did anesthesia for 16 years, and that suited me so well because I hid behind the drapes, never spoke, and my patients didn’t remember me. I was afraid of personal failure, what others thought, and talking to them.” Still, by putting in an average of 10 to 15 hours a week on top of her full-time career, Jennifer quickly found a way to make her Rodan + Fields business work for her.

Rodan + Fields Consultant - Jennifer Williams & Heidi Weissmiller

Jennifer and Tim meeting Heidi Weissmiller, COO of Rodan + Fields.

“I started to grow our business through social media just because I was shy about talking to others, and realized everybody was on their phones around me — whether it was on my lunch break, in the car pickup line, or at my children’s sporting events. I decided to use Facebook as free advertising. I only sold one product my first month. I told my husband that this business was not for me, but he reminded me of my potential: ‘You are not going to have overnight success. It takes time to start a business. This is a Plan B, and remember, it took us seven years to earn our nurse anesthetist careers. The time and investment will pay off.’” Jennifer knew if she was open daily for business, never gave up, and had bulletproof faith, she could start seeing success.

Rodan + Fields Consultant - Jennifer Williams & Family

Jennifer with her husband Tim and their children: Cooper, Presley, and Piper.

Family values

As their Rodan + Fields business gained momentum, Jennifer and Tim eventually decided to leave their anesthesia careers so that they could work R+F full time at home and spend more time with their children. “It’s all about time freedom. Now we actually spend our summers with our children instead of them being in daycare from 6 a.m. till 6 p.m. We can take them to their summer camps and have vacation time whenever we want. It’s the small things that mean the most — walking them to school, not missing class parties, field trips, and volunteering at school. They just grow up too fast and we don’t want to miss anything. My mother passed away when I was 21 years old, so I know how precious our time is with them.”

Rodan + Fields Consultant - Jennifer Williams & Family at Soccer

Family time is what it’s all about!

Jennifer is passionate about helping others at R+F achieve the same kind of success that she and Tim have. “Our main drive and passion is to help other people get to the same level so they can also have more family time. We want to help other families and our team members have the same experience.”

Rodan + Fields Consultant - Jennifer Williams & Lexus

Jennifer celebrating their success with her team.

A personal touch

As a 2019 RFX Circle Achiever and earner of seven Lead the Way trips, Jennifer believes that a big part of her success has to do with making a real connection with others. “For me, it’s truly about helping others feel good and proud – whether it’s a Customer’s confidence in their skin or cheering on my team members’ successes. I was raised to write personal thank you notes and help others feel special. This is a big part of how we run our family business.”

Rodan + Fields Consultant - Jennifer Williams & The Doctors

Jennifer and Tim thanking the Doctors for changing their family’s future.

She says there is really no other secret to her success, just a mighty work ethic. “If I can do it, anyone can. Skincare was not my passion but I quickly realized it was the vehicle for more family time and the ability to run my own business from wherever and whenever I wanted to.  Now we are dreaming big for our family and other families and looking to create a foundation to give back to others in the future!”

Rodan + Fields Consultant - Jennifer Williams & Tim in Mexico

Jennifer and Tim in Cancun, Mexico, with a Lead the Way trip they earned.

To contact Jennifer about joining her team or purchasing products, connect with her here.


Tell Me More…

Have there been any especially significant people in your R+F journey, or life in general? My husband who has always been my biggest supporter.

Where would you most like to live? In a beach house with my family.

Best advice you’ve ever received? You can always give someone a smile, it’s free. It can change their day!

What is your ideal team event/retreat/trip? Treating them all to an all-inclusive resort spa.


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3 responses to “Jennifer Williams – Dreaming Even Bigger Beyond Fear”

  1. Zee says:

    Love your story!!!!

  2. Kristin says:

    I’m interested in finding out more about your products. Mostly I’d like to know what the ingredients are in each product. My reason being is that I always look to see if the ingredients in anything are right and healthy for me or to people I may be promoting a product too. Not only that but if I am going to start a business in this line…I want to be knowledgeable for myself and others. Thank you, Kristin

  3. Hi Kristin! So glad to connect with you. Message me on Facebook and we can talk about this opportunity together and see how it can fit into your life. Thanks for the comment!

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Here we celebrate the success of a few unique individuals to demonstrate what is possible with Rodan + Fields. There are many ways Consultants find success and enjoyment in the business, such as attaining great skin, gaining valuable business skills and building relationships. For info on typical results see the Rodan + Fields IDS.


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