Julie Endich – Riding Life’s Roller Coaster

Posted by Rodan + Fields on Friday, November 10th, 2017

Life can sometimes derail even our most passionate dreams, but it is most rewarding when we meet ourselves on the other side, stronger and ready to tackle the goal once again.

Julie Endich was well on her way toward having the life she had always envisioned. Julie worked in the fashion industry and then juggled her own clothing line while working as an event planner. When Julie met Jason and got married, the couple intended to start a family right away, shifting Julie’s priorities. She left the corporate world and dissolved her business to stay home with their young kids.

However, everything changed when her oldest, Dylan, was diagnosed with pediatric Crohn’s disease at age 3. “At that moment my perspective on life changed. Taking care of him became my full-time job.” When she finally got her bearings again, amidst the whirlwind of doctor’s appointments, Julie longed to put herself to work once more.

R+F Consultant Julie Endich headshot

Finding her dream again

Julie was at a “mommy and me class” with her daughter Chloe in March of 2013 when she met Miriam Steketee and was introduced to an opportunity that fit her new criteria. “I was starting to think about working from home so I could have the best of both worlds. I refused to go back to a corporate job because I wanted to be the primary caregiver for Dylan. Owning my own Rodan + Fields® business offered everything I was looking for.” Julie’s “business side” was confident in the Doctors’ previous work and reputation, and she was eager to jump in. “I signed up for the RFX Express Business Kit and then told my husband, ‘Honey, I just bought myself a business!’”

R+F Consultant Julie Endich with her husband

Julie & Jason at Annadel Estate Winery in Sonoma

Julie started using the REVERSE Regimen in hopes of correcting the appearance of her post-pregnancy skin. “In a week’s time, all the other moms noticed that I was glowing and my skin didn’t look as dull and dry anymore. I had really amazing results with REVERSE and I never looked back!”

With the work ethic of a true entrepreneur, Julie dove into R+F life. “Because I had previously started up my own clothing line, I understood how much heavy lifting goes into starting your own business.” Her valuable experience and dedication to working 15 hours per week led her to reach her Fast Start reimbursement in two months’ time and to achieve Level V by the end of her first year in business.

R+F Consultant Julie Endich and her family

Julie with her husband, Jason and their two children, Dylan and Chloe

Working around her home life

“Life happens, and my kids are my priority,” explains Julie. “The luxury of this business is that it allows me to be home with my son and daughter. I can’t imagine my life without my Rodan + Fields business. I don’t know where we would be, and I feel grateful for the option to stay at home.”

Now that Dylan is older and the family is better able to manage his symptoms, Julie is ready to level up. “With the support of my husband I’ve finally been able to ramp up my efforts with Rodan + Fields. This month I’ve achieved Premier V and our team is on our way to Lexus! I feel like I am merging being a stay-at-home mom and a CEO. We’ve come full circle.” Jason acts as Julie’s “silent partner, helping with the numbers” and supporting her along the way. She dreams of eventually retiring Jason and traveling the world as a family. “I’ve learned from my incredibly strong son that we only get this one life. It’s really about who you’re spending it with—building memories and enjoying experiences together.”

R+F Consultant Julie Endich on vacation

Celebrating Julie’s 40th birthday in Halong Bay, Vietnam

Finding unity on the journey

Over the years, Julie has built a team, Team Be You, “made up of smart, hardworking, passionate, and driven individuals” that connect virtually and in person with their local team and sideline partners. “Because I physically can’t be everywhere as we expand globally, it’s really important that I have my team members lock arms with other Consultants in their local area,” Julie says.

As for herself, Julie relies on the wisdom of her Upline leaders to keep herself motivated. “Miriam has been an incredible mentor to me. Her passion has really paved the way for me and my team.” Romi Neustadt has also been an inspiring figure for Julie, particularly because she “married the two: the empathy of a mother and the business savviness of a CEO. I really see myself in her.”

Julie is committed to sharing the wisdom from her R+F journey with everyone in her life. “I love empowering and inspiring my daughter to go after her own dreams and be her own boss. And I love reaching out to help others and making new relationships. People from all different backgrounds can do this and be authentic within the Rodan + Fields community. It’s beautiful to be in a business that allows you to be as different and as creative as you want.”

To contact Julie about joining her team or purchasing products, connect with her here.

Tell Me More…

Have there been any especially significant people in your R+F journey, or life in general? My parents

Where do you draw your inspiration from in life? My kids, my son

Your biggest splurge? Traveling the world

What is your favorite R+F product? REDEFINE™ Multi-Function Eye Cream and Lip Renewing Serum

What is the next Program you are running for? Lexus


The information, materials and views provided by a Rodan + Fields Independent Consultant during this presentation are her or his own and do not necessarily represent the views of Rodan + Fields. Rodan + Fields makes no representations about the accuracy of the information. The stories shared may be atypical experiences among Consultants who join the business. Actual earnings vary significantly, and no income is promised or guaranteed. Potential Consultants are urged to perform their own due diligence prior to making any decision to participate.

For information regarding earnings under the U.S. R+F Compensation Plan, see the Income Disclosure Statement.

For information regarding earnings under the Canada R+F Compensation Plan, see the Income Disclosure Statement. We estimate that in Canada the typical plan participant will earn between $1,700 and $2,000 CAD per year.



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