Keena Chung – The Power to Change the Future

Posted by Rodan + Fields on Thursday, April 6th, 2017

Many aspire to shape and control their own destiny in a way that allows them to pursue their dreams, but it can be frightening to go against the flow, to eschew convention, and take a risk that might just change the path of your life forever. Keena Chung did precisely that when she seized the opportunity to take her career in a radical new direction and never looked back.

Keena Chung headshot

Delving into a different discipline

After nearly 20 years in healthcare, most recently working in the pediatric ICU as a nurse practitioner, Keena was still passionate about her work, but the long shifts and unpredictable hours became more difficult to manage after the birth of her first child. “I worked a whole lot of weekends, holidays, and night shifts. That’s a lot of time away from my family, but unfortunately, that’s what healthcare entails.” It was at this point that she began to explore other options that might provide a better work-life balance.

A self-proclaimed “product junkie,” Keena had long loved the Rodan + Fields REDEFINE Regimen. But it was only when a friend and fellow nurse practitioner reached out to her about the R+F business that Keena really started to pay attention. With two masters’ degrees, she was a seasoned researcher so she began to look into all that R+F had to offer. What she found impressed her, particularly the fact that the founding Doctors were dermatologists—information that strongly influenced her decision to sign up as an Independent Consultant in September of 2014.

R+F Consultant Keena Chung and her family

Keena Chung with her husband Peter, daughter Vivienne and with Baby Trevor on the way (2015) in Austin, TX

Seizing upon a very timely opportunity

R+F could not have come into her life at a better time. Keena had an 11-month-old daughter and a husband whose own work involved some travel. Around that time, she found out that her mother was diagnosed with Stage IV lung cancer and Keena wanted to be there to support her as much as she possibly could. “I’m the healthcare person in the family, so it was really important for me to be able to participate in my mom’s treatment.” She realized that her Rodan + Fields business could be the catalyst for change, as it would allow her working options outside of the hospital, while giving her the time to care for her family when they needed her.

Just two months into her R+F journey, Keena discovered that she was pregnant with her second child, and this, she says, further solidified her focus and drive to succeed in building her business to a point where she could leave the hospital setting. Working her R+F business 12 hours per week, Keena had replaced her previous income and was able to retire from the pediatric ICU by December 2015. Just a few months later, she achieved Level V. She now invests an average of 15 hours per week into her business, making her own schedule. “It has given me the freedom to be at home with my children. I work on my own terms, while they are at preschool and around our family life, and now I never have to miss weekends and important events.” Her mother has been successfully undergoing cancer treatment for two-and-half years, and now, Keena has the freedom to visit and support her.

R+F Consultant Keena Chung and her family

Keena with her husband Peter and their kids sporting their Cowboy gear!

Thriving in an environment with room for advancement

A surprising and welcome aspect to Keena’s new career as a Rodan + Fields Independent Consultant has been the fantastic feedback she receives from her Customers and team members alike. “In all of my years working in healthcare, I never experienced anything like I do with Rodan + Fields. This Company truly empowers us to be our own CEO. There is just so much appreciation and support.” She is also impressed by the incentives, which bear little resemblance to her previous career. “The Company is a breath of fresh air, there is so much room for upward mobility. In healthcare, I always had a base salary, and that was it. R+F is the complete opposite—because I am in control of my own potential.”

Her team, Team FIRE, started out as a small group of close friends and colleagues. In time, it has grown and evolved into an international entity, with members originating from all walks of life. “We have nurses, teachers, military, pharmacists, corporate folks, and stay-at-home moms. I have learned that R+F really can work for anyone, whether as a Customer or a Consultant.” Developing personal relationships and reconnecting with old friends has made this career choice even more rewarding. Keena delights in empowering her own team members to grow their businesses and find the same personal and professional fulfillment that she has found with R+F. Her husband has also been a great supporter, using his financial background to help crunch the numbers. “He thinks in spreadsheets, luckily for me!”

R+F Consultant Keena Chung

Keena Chung and Team FIRE hope to inspire others to be their own CEO with R+F. “The mind is not a vessel to be filled but a fire to be kindled.” (Plutarch)

Fulfilling her dreams and looking toward the future

While she has retired from her full-time medical career, Keena remains active as a nurse practitioner, taking a few shifts per month at a specialty clinic in order to maintain her nursing license. This is important for Keena, as these credentials will someday give her the ability to fulfill another dream. Once her kids are older, she plans to travel abroad, going on annual medical volunteer trips. “It’s one small way I can give back and continue to help others, and with R+F, I will have the flexibility to do this.”

Keena has taken great inspiration from her R+F leaders. Their belief in her abilities has inspired a new sense of self-confidence. She strives to do the same for her own team members. “I’m really excited for what the future holds. Looking at my mentors, I am inspired and driven to reach the highest level with my business. I know that with R+F, anything is possible. This is so exciting for my family, my team, my Customers, and me… the possibilities are endless. I’m so thankful R+F provided this opportunity for me, and I’m confident that I’m creating a legacy for my children’s children.”

Tell Me More…

Favorite pet? My Rhodesian Ridgebacks

If you were sent to a deserted island and could only take one R+F product, which one would you choose? I would say ESSENTIALS Broad Spectrum SPF 30 Body Sunscreen, but I cannot live without my Lip Renewing Serum!

What is your favorite R+F experience? Walking into the R+F Home Office and being welcomed by everyone standing and clapping for US!

What is your favorite R+F trip? The Premier V trip to Napa—my first incentive trip that I earned and the experience was unforgettable!

What was the biggest R+F hurdle you overcame? My personal fear of trying something new and different outside of healthcare.


The information, materials and views provided by a Rodan + Fields Independent Consultant during this presentation are her or his own and do not necessarily represent the views of Rodan + Fields. Rodan + Fields makes no representations about the accuracy of the information. The stories shared may be atypical experiences among Consultants who join the business. Actual earnings vary significantly, and no income is promised or guaranteed. Potential Consultants are urged to perform their own due diligence prior to making any decision to participate.

For information regarding earnings under the U.S. R+F Compensation Plan, see the Income Disclosure Statement.

For information regarding earnings under the Canada R+F Compensation Plan, see the Income Disclosure Statement. We estimate that in Canada the typical plan participant will earn between $1,700 and $2,000 CAD per year.



3 responses to “Keena Chung – The Power to Change the Future”

  1. Julie Pittman says:

    I am so excited to see what this is doing in your life, and thankful for how you have affected my life and the lives of so many others!

  2. Belinda Donkin-Evers says:

    You are inspiring! I to am a Nurse Practitioner in Australia and Pre Enrolled with R&F.

    you story makes me sit back and say yes I can do this. Thank you and I hope to meet you at a R&F conference in the future.

  3. Thais Omega says:

    You are an inspiration for me and Your story motivates me to continue this new journey. Thank you for sharing

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