Kristen Ludwig – The Stars Were Aligned
Thursday, August 16, 2018

Before discovering Rodan + Fields, Kristen Ludwig was a dedicated ER nurse, a busy mom to two kids, and a yoga instructor. Still, her family was struggling. “When we started our family, we decided I would start working part-time. While that was great for our family life, it was stressful. I specifically remember tears and stress on a daily basis…until an opportunity came and offered me the chance to go be a CEO of my own business.”

Rodan + Fields Consultant - Kristen Ludwig

Seeing the possibilities

When Wendy Grimm invited Kristen to a launch event for her new R+F business, the timing was just right. “I couldn’t go because I was at work, but Wendy gave me a few samples to try. At that time I was an organic skincare girl, only using organic soap and coconut oil on my skin. My low-maintenance skincare routine obviously wasn’t cutting it, because I had major sun damage, started getting wrinkles, and my skin looked dry and dull. I tried the products and was beyond impressed. I had never used anything like that before.”

Kristen’s sister-in-law and best friend, Amy Ludwig, also decided to join Rodan + Fields. That was the last bit of encouragement Kristen needed to get on board. “Obviously my interest was piqued because now two of my best friends were doing this. I didn’t want to miss out. I knew I’d be kicking myself if I sat back and watched them do this without me. As I did my research, I recognized the work Dr. Katie Rodan and Dr. Kathy Fields had done in the past, I saw the “Before and After” pictures, and I was impressed with the clinical studies. I realized R+F could be our answer. It felt like the stars were aligned.”

Rodan + Fields Consultant - Kristen Ludwig and Family

Kristen with her husband Mitch, daughter Riley, and sons Sawyer and Knox.

A rocky beginning

Kristen signed up as an Independent Consultant in March 2014, and gave samples to friends who are now members of her team. Unfortunately, not everything in Kristen’s R+F journey went so smoothly. “My husband Mitch wondered why I was pursuing skincare when I could just work more hours at the hospital. But as a mom, I didn’t want to work more hours. I wanted to be with my kids. I told him to give me a chance.”

Determined to make R+F a part of her life, Kristen took to working her new business in secret. “I’m serious, it felt a little bit like an adulterous relationship! Every night when 11 o’clock rolled around, I waited until everybody went to bed to tackle my reach outs. I have touched this business every single day since I signed on. I did it because I wanted to…and I wanted to prove myself right and my husband wrong. I’d never had a gut feeling like this in my life.”

Rodan + Fields Consultant - Kristen Ludwig and Katie Rodan

Kristen hugging Dr. Katie Rodan, the first time she met her, at the RFX Circle Trip in Cannes.

Changing the game

Kristen squeezed 14 hours of Rodan + Fields work into each week, and watched her business grow. She soon started contributing even more to her family’s household, and shocked her husband when she reduced her hospital hours. “That year I went from a Level II in February to a Level V in May, and it just snowballed from there. I decided to walk away from my nursing career in January of 2018. But no matter what I did, Mitch wasn’t on board. Even when I earned my Lexus, he didn’t really want me to get it!”

At that point Kristen put her foot down and was determined to help her husband see the bigger picture. “I love my husband. He is such a good man and has a huge heart. He just did not believe in this. It actually took four years for him to be fully supportive, and that change happened when he met other men during our incentive trips to Cabo, Maui, and Cannes. He saw the caliber of people on our Home Office staff, and when he heard the future plans of this Company from their mouths, it just clicked. He did a complete 180 and was suddenly all in. Now he uses our products every night and even talks with friends and neighbors about the business.”

Rodan + Fields Consultant - Kristen Ludwig, Husband, and Katie Rodan

Kristen introducing her husband to Dr. Katie Rodan.

Business benefits

Kristen also saw the overarching benefits to being an entrepreneur early on in her journey — and developed a strong community of support along the way. “Amy has seriously been my rock throughout all of this. Our power partnership is huge in my life, and it’s wonderful to work this business with my sister-in-law and best friend. Wendy’s been amazing too, and our colleagues Jenni Pilcher and Holly Brewer constantly support and guide us. I’ve never been surrounded by such incredibly supportive people who truly want you to succeed. It’s so refreshing to be in an environment where we’re all inspired by helping others.”

Over the past three years, Kristen has also transformed nearly every aspect of life for her family. “We’re calling it ‘Game Changer’ because Rodan + Fields has completely changed our game. But the true blessing in all of this is that my R+F business has actually given me my family back. I give them everything I’ve got instead of just my leftovers when I get home from work. I love showing my kids that I can be home with them while working. It’s also amazing to show them that we’re able to give so much more now.”

Rodan + Fields Consultant - Kristen Ludwig and Lexus

Kristen and Amy Ludwig at their Lexus Party at The Battleship in Wilmington, NC.

Future plans

Today, as an RFX Circle Achiever, Kristen is excited about what the future holds for her business and for her family. “I want to be more involved in our community and with local charities. I’d love to use my nursing license to travel the world and help with disaster relief. We eventually want to own our forever home. Those aren’t just unrealistic dreams anymore.”

Rodan + Fields Consultant - Kristen Ludwig at Convention

Kristen with Wendy Grimm, Holly Brewer, Laurie Godfrey, and Dr. Kathy Fields.

The best part, for Kristen, is seeing these changes aren’t happening just for her — they’re happening for other people as well. “My one ‘yes’ has not only changed our life, but it has also changed the lives of thousands of others. There is nothing better than knowing I’ve had even a small part in completely changing someone’s life. We only regret the chances we didn’t take — and there’s nothing better than taking an opportunity that could change your future. You’re really only one decision away from a totally different life.”


Tell Me More…

What one word do you most relate to? Gratitude and Energy

What is your best R+F experience? Meeting Dr. Katie Rodan and Dr. Kathy Fields for the first time in France. I was able to tell them how eternally grateful I am for giving little ‘ole me a second chance in life. Their reactions were the best part.

What was the biggest R+F hurdle you overcame? Starting and running this business with zero support at home. But I kept going, and now things have completely changed. As Kris Fairless says, “tell a woman no and watch her go”!

What’s your biggest quirk? I am the most tech-challenged person ever. I didn’t even know how to upload a pic to Facebook from my phone when I first started this business!

Favorite snack? I always have nuts with me — and I will always kill some chips, salsa, and guacamole. And of course some chocolate-covered espresso beans!


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One response to “Kristen Ludwig – The Stars Were Aligned”

  1. Soleman says:

    Wow!! My amazing little girl!!love you!!

Here we celebrate the success of a few unique individuals to demonstrate what is possible with Rodan + Fields. There are many ways Consultants find success and enjoyment in the business, such as attaining great skin, gaining valuable business skills and building relationships. For info on typical results see the Rodan + Fields IDS.


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