Liz Sands – From Surviving to Thriving

Posted by Rodan + Fields on Thursday, August 10th, 2017

In the face of adversity and tribulation, it’s amazing how we can rise up and overcome. A survivor in every sense of the word, Liz Sands has used her Rodan + Fields® business as a vehicle to surmount both the smaller struggles and the major challenges that she has encountered, from being a stay-at-home mom seeking fulfillment, to dealing with and overcoming a terrible and traumatic ordeal from her youth.

R+F Consultant Liz Sands headshot

An opportunity in disguise

For Liz, the decision to leave her job as a CPA to become a stay-at-home mom, was a difficult one. She had enjoyed her work, and took pride in contributing to her family’s income. “I had always envisioned myself as a working mom. As much as I loved being home, I missed having a career and having something for me.” However, just as she was considering returning to work, her husband, Clay, was deployed on a nine-month tour to Afghanistan, so the idea was shelved. At Clay’s going away dinner, a friend, aware of Liz’s dilemma, approached her with the idea of joining R+F. When she looked into it, Liz realized that it could be the ideal fit for her. It was something that she could do from home, while looking after her daughter and her newborn, and it could satisfy her professional aspirations. So, after some consideration, in November of 2013, Liz signed up as an Independent Consultant with Rodan + Fields.

R+F Consultant Liz Sands and her mentor

Liz with her mentor and RFX Leader, Courtney McLellan

Although she had almost no sales experience, Liz recalls that her business grew organically. “It came naturally; I shared our amazing products with friends and family and my business grew at a steady pace. It was definitely a learning curve, and it wasn’t always easy, but it has been an enjoyable and rewarding journey.” In the past she had often dreamed of running her own business, but had been put off the by the high start-up costs involved. Now, she finds herself running a thriving skincare business from the comfort of her own home, and her professional ambitions are more satisfied than ever before. “As an accountant I wasn’t really challenged; I stayed in my comfort zone. With my R+F business I am always being pushed out of that zone.” And her success has had another welcome reward, as Liz’s confidence has grown in tandem with her business.

R+F Consultant Liz Sands with her family

The Sands Family ready to celebrate a special family wedding

A trouble shared

Over the past few years Liz has become increasingly involved with a cause that is very close to her heart. As a survivor of a kidnapping and rape, Liz fully understands the long-lasting trauma that a violent attack can leave, which is why she is so motivated and proud to now be a speaker for an anti-sexual violence organization. She attributes much of her willingness to be a spokesperson to the confidence that she has gained while developing her new business. “As you become more confident sharing with people, you start to feel really empowered. In the past couple of years I have become more comfortable sharing my story, and people have shared their stories with me, too. After seventeen years I have realized that it is okay to put myself out there and use my story as a vehicle for positive change.”

Liz is eager to show others that they don’t have to let a traumatic experience define them—that it can, in fact, empower them. Sharing one’s story is a vital step in the healing process, as she has learned herself. “I want people to know that they are going to be okay, that they are going to survive. And I want them to know that they are not alone, that they do not have to deal with the trauma on their own.” Liz never expected her Rodan + Fields journey to be so beneficial for her personally, as well as professionally. “If I was still an accountant I would never have experienced any of these wonderful rewards, and would never have built the confidence to share my story publicly. It has made me more authentic and honest to the person that I am.”

R+F Consultant Liz Sands at a leadership retreat

Celebrating the end of a wonderful leadership retreat in Cabo, Mexico – January 2017

Looking to a bright future

Liz reached Level V in May 2016, working her business 10-20 hours per week. Her goal is to reach Premier V by the end of this year, and then move on to Elite V and RFX within the next two years. She and Clay are soon to add a fifth member to their family, and Liz explains that over time her “why” has changed. “Initially this was something to keep me busy and fulfilled—now it is all about providing a bit more freedom for my family, especially with time. I hope that in the future my earnings will be enough that if my husband wants to skip a work trip and stay at home with the family instead, I’ll be able to cover it. I look forward to the day when he will have the option to travel because he loves what he does, not because he feels financially obligated to go. I want to give us the gift of having those options in life.”


Tell Me More…

What’s your biggest phobia? My biggest fear is to not achieve all that I want to accomplish in life, because I allowed what others think or assume to cloud my thoughts. That, and spiders!

What was the biggest R+F hurdle you overcame? Hearing ‘no’ and not taking it personally, and not comparing my journey to anyone else’s.

What is your dream R+F trip destination? Honestly, any trip that allows my husband and me a little time away, just the two of us, sounds wonderful.

If you could meet anyone, who would it be? I would have to say Mariska Hargitay, the Founder and President of the Joyful Heart Foundation, for all she has done to raise awareness about domestic violence, child abuse, and sexual assault.

Trait you most admire in others? Humility and empathy. When people are able to rise to the top and still remain humble, it’s always so impressive to me.


The information, materials and views provided by a Rodan + Fields Independent Consultant during this presentation are her or his own and do not necessarily represent the views of Rodan + Fields. Rodan + Fields makes no representations about the accuracy of the information. The stories shared may be atypical experiences among Consultants who join the business. Actual earnings vary significantly, and no income is promised or guaranteed. Potential Consultants are urged to perform their own due diligence prior to making any decision to participate.

For information regarding earnings under the U.S. R+F Compensation Plan, see the Income Disclosure Statement.

For information regarding earnings under the Canada R+F Compensation Plan, see the Income Disclosure Statement. We estimate that in Canada the typical plan participant will earn between $1,700 and $2,000 CAD per year.



3 responses to “Liz Sands – From Surviving to Thriving”

  1. Julie Pittman says:

    Your story is so inspiring! I love how you use your business to create options for your family!

  2. Aleta Hickey says:

    Beautiful Liz, thank you for sharing.

  3. Liz, I love your story and what you have done with the trauma that you experienced. You didn’t let the pain sink you. You became a stronger person in spite of the horrible misfortune that you suffered.
    Thank you for sharing here as well as over and over again out in the world. I want to be like you when I grow some more.

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