Rena Hedeman – Rising to Your Full Potential
Tuesday, September 2, 2014

Sometimes we put things off, hoping that someday they won’t seem so daunting. Rena Hedeman decided that she would no longer put her dreams on hold after a tragic near death experience that changed her perspective on life. Rena began her healing process by embarking on a journey of soul searching to discover who she wanted to be. Ultimately, she discovered that what she wanted to do was help others and serve the world, living a life of meaning, love, and joy. Like all of us, she faces choices every day that can either further her journey in the direction of service and guided purpose or lead her astray from that path. Rena chooses to live proactively, owning her life and decisions, consistently rising to any challenge that presents itself, in the hope of utilizing the opportunity as a way to offer her gifts to others and encourage them to take ownership of their futures on their path to happiness.

Rena loves

Rena loves that her business provides an outlet for her to use her gifts in order to help others realize their full potential.

Deciding that a life helping others was her outlet for change, Rena went back to school and became a certified career and life coach. For the last 10 years, she has been self-employed, running her own very active business full time. “I felt coaching was the best vehicle to help others. There are so many people who feel stuck. I felt stuck at one point too and I want to help others get through it because you don’t need a major life tragedy to wake you up and say ‘All right, this is my life and I want to own it.’”

Rena discovered her renewed drive for life after an almost unimaginable series of events, where she nearly lost her life during childbirth, only to have her newborn baby die after only a few hours. Finding the strength to move forward, Rena resolved to reclaim her life.

The opportunity to provide for her family and remove some of the financial pressure from her husband motivates Rena to persevere with her business.

The opportunity to provide for her family and remove some of the financial pressure from her husband motivates Rena to consistently work her business.

Last November, Rena’s friend, Stephanie, introduced her to the business opportunity with Rodan + Fields®. Rena wasn’t interested in the least, having had a bad experience with direct selling in the past. “She pursued it, but not obnoxiously, saying that I owed it to myself to at least listen. She is a wonderfully smart, fun, and achievement-oriented person and I truly respect her, so I listened and I was really intrigued.” Hearing how Stephanie was working her business successfully alongside her very busy career as a cardiologist at a prestigious hospital encouraged Rena to do some further research on the Company. “It was a huge leap of faith because I had a lot of debt at the time and the last thing I needed to do was invest in a new business venture, but I just had this gut feeling that I would regret it if I didn’t jump in and give it my all. I’m really proud of the fact that, by the time I told my husband I had enrolled as a Consultant, I’d already earned back my initial investment,” she laughs.

Rena loves that, through her R+F business, she is able to emulate what she is passionate about with her coaching career. “I’m able to continue empowering women, but in a different way. With R+F, I can help them set up a business and take charge of their lives through this incredible opportunity.”

Rena saw her business as an opportunity to serve even more, using her coaching and leadership skills to promote personal development among her teammates. Amazed by and grateful for the incredible support that everyone gives each other, Rena feels they have grown into a true sisterhood. “That is what life should be about: helping and empowering others to create a life that they love. I am so proud to be a part of that.”

It's the strong bonds and friendships that make her business so much fun. Rena owe so much of my success to my mentors Dr. Stephanie Moore (left) and RFx Circle Achiever Jennifer McKay (center).

It’s the strong bonds and relationships that make her business so fun. Rena owes much of her success to her mentors and friends, Dr. Stephanie Moore (left) and RFx Circle Achiever Jennifer McKay (center).

One of Rena’s main goals is to fund her three children’s college educations. Wanting to lighten the financial stress and not have to scrutinize every expense, she and her husband have experienced significant relief since she started her business. Rena’s other initiative is to change the way people view network marketing. Left with a bad taste in her mouth from her previous experience, Rena now realizes that Rodan + Fields has redefined what it means to be in the direct sales channel. “This Company has completely changed my outlook. I now see [it] as a gift. It has such potential to change people’s lives if they are willing to put in some time and effort. There are so many myths and misunderstandings about it. I want to show people how proud and unapologetic I am about my business. I can’t wait to show people where this opportunity can take me.”

Rena works to keep herself in check, reminding herself that being busy is not the same as being effective. “It’s easy to trick ourselves into thinking we’re working, but in fact we are procrastinating on the real work. We’re avoiding the things that might lead to rejection.”

Rena always tries her best to walk the talk she so often uses in her training. Her journey has taught her the importance of being an inspiring and supportive leader, but she has found that in order to be an effective leader, it sometimes means enforcing a tough love style of coaching. “A great leader isn’t always just a cheerleader, but someone who pushes and encourages you to work, and doesn’t just tell you how great you are. And, sometimes that means calling you to the mat.”

Rena's husband, Rick, is very supportive and sees how passionate she is about her business.

Rena’s husband, Rick, is very supportive and loves how passionate she is about her business.

Rena is focused on staying disciplined as she works towards her goals. “I’m not telling you it’s going to be easy, but I’m telling you it’s going to be worth it. Self-discipline is key and, if you don’t stop or give up, you can create a life that you never thought possible. But, you can’t let excuses run your life.”

Ready to rise to the challenge, she is determined to consistently strive to meet her full potential. “I’m not perfect and every day is a challenge. You can either rise to the occasion and feel good about doing the best you can or you can look at your ‘to-do’ list, which is never finished, and beat yourself up, but that is counterproductive to your mental state. It’s all about keeping a positive mindset, believing in yourself, and staying focused on your long-term vision and dreams for your life. You can do anything you put your mind and heart into.”

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5 responses to “Rena Hedeman – Rising to Your Full Potential”

  1. Congratulations, Rena, on your success and on realizing that through R+F we can help others achieve their dreams and goals.

  2. Jennifer McKay says:

    Rena! You are such an inspiration and amazing person. I am so lucky to call you and your wonderful team close friends. See you next week! Woooohoooo! Jen

  3. George says:

    Good write-up on an intelligent, creative, and motivated woman!

  4. Kelly Lodge says:

    Rena! Congratulations! This is a wonderful story, and the last paragraph is something I need to print and hang on my mirror so I can read it every morning. I am so excited to be part of Team Freedom and all the great things to come. So looking forward to meeting you in person next week.


  5. Rena,
    You are an inspiration and exactly where you are supposed to be. I loved this article; your spirit is amazing. Rock on, girl!
    May you continue to inspire and prosper as a result!

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