Stacey Roney – Living a “Beauty-Full” Life

Posted by Rodan + Fields on Friday, January 30th, 2015

Stacey Roney has worked in the beauty industry for 25 years. When Rodan + Fields® initially launched their brand in department stores before turning to the direct sales market, Stacey was a cosmetics buyer for Nordstrom. Around the same time the R+F Products first hit the market, Stacey was dreaming of being her own boss and owning her own business.

By 2010, Stacey had launched and managed five different companies—and had three children under the age of three to look after. She was putting in 65 hours a week to manage her career and found it hard to squeeze in family time. “As I was being wheeled into the ER to deliver my twins, I was texting a client. My maternity leave was a total of two days. I was mentally and physically exhausted. Financially, I wasn’t in a position to not work, but I knew I had to figure out a better way to make a living without working so many hours.”


Stacey’s business allows her to work on her own terms while creating a beautiful life for her family.

Later that year, Stacey got a phone call from a friend who talked to Stacey about her R+F business. Stacey was already familiar with the products, which, by this time, were only available directly through R+F or an R+F Independent Consultant. “We met for coffee, and she didn’t think I’d have a personal interest in the business opportunity because she knew how busy I was. The more I learned, though, the more intrigued I became.”

Stacey knew the only way to improve her current situation was to make a change. “I saw two options for myself: I could continue to work 65 hours a week for 30 more years in order to send three kids to college and plan for my retirement, or I could give 110 percent for five years and build a solid foundation that could potentially give me financial stability, time freedom, and some room to breathe.”


Stacey with two of her business partners, Kerry Heiple and Dr. Keren Horn.

Stacey decided to learn more by attending a Business Presentation event in Chicago with her friend. At this meeting, one of the Company’s top Leaders gave a presentation. Stacey was shocked to discover the presenter was a former colleague from her staffing company. “As we talked, what resonated with me was how smart the Doctors were for making the shift to a direct sales business model. It just made sense to me. And it was so enticing to think about starting a business where I could still be my own boss, but with a brand name and a team of people supporting me. I loved that the Company provided all the training and tools I’d need to launch my own business.”

With her belief in the business model fully intact, Stacey enrolled as an Independent Consultant. Two weeks later, she and her husband attended Convention and, as she looked around the room, she truly saw the vision of the Company. “Coming from the beauty industry, which has changed so much in the last 15 years, it was eye opening for me. It was the first time in many years that I’d seen a room filled with positive energy. The hope I felt there, being around like-minded, business-savvy entrepreneurs, brought back my own passion and excitement for the industry.”


Stacey’s children: Charlotte, Cooper, and Lily.

The results Stacey experienced herself, while using the REVERSE Regimen to address years of sun exposure, also played a significant part in her journey. She saw incredible changes in her skin and now feels she no longer needs foundation to even out discoloration or hide brown spots. However, when Stacey’s own dermatologist decided to join her team, she knew she had something special. “That was a huge game changer for my business; having her on our team has added even more credibility to an already clinically-proven product.”

Working 10 hours a week, Stacey achieved Level V in four months and, three years later, working 30 hours a week, she replaced the combined earnings from her other three businesses and was able to hire extra staff to run them.


Stacey and some of her Level V business partners on a recent R+F incentive trip to Mexico.

Recently, Stacey qualified for RFx Circle and made the decision to sell her primary business. Now, Stacey and her family are able to set money and time aside to travel each month, so that they can spend quality time together and recharge regularly. “For me, R+F is financially and personally rewarding—I am rewarded by helping others achieve success in an industry that I love. Enrolling as a Consultant has been the best decision I’ve ever made for myself and my family, and it’s incredible that I can continue to grow my business even while we are traveling.”

The biggest takeaway for Stacey was when she realized that you don’t have to sacrifice time for money. Previously, she was at the beck and call of her clients. “I had to squeeze in time for my kids, and my career dictated my schedule. It caused a lot of anxiety and guilt, but now I’m able to manage my time wisely and schedule my career around my family. I get to be the mom I want to be, while still fulfilling my professional goals as an entrepreneur.”


Stacey and her husband, Chris, with their kids at the zoo.

For Stacey, the opportunity to show others they may be able to achieve time and financial freedom is priceless. “It’s so rewarding that I no longer have to give up time with my kids. I can go on field trips and drop them off at school or be home when they’re sick.” Stacey loves helping others recognize that they can make a change in their own lives as well. “This business model provides the tools you need to achieve your goals and the ability to do it on your own terms. In every industry, success takes time and effort, but if you are coachable and willing to put in the work, you have the opportunity to be successful with an R+F business. If you are sick and tired of being sick and tired, you owe it to yourself to find the fulfillment you’re looking for.” Stacey and her team are doing just that.



3 responses to “Stacey Roney – Living a “Beauty-Full” Life”

  1. Karen Roedding says:

    So happy and excited for you, my Napa buddy!!! Well deserved. I just adore you! Thank you for sharing your very heartfelt and inspirational story.

  2. Dinah Smith says:

    Good for you and your family , Stacey! The freedom Rodan + Fields offers is the best perk to this “job”!

  3. Carol Ingram says:

    Your story is so inspirational, and your kids are dolls! Congrats!

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