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Treva Cadres – Blazing Her Path

Posted by Rodan + Fields on Monday, July 15th, 2019

Growing up in a working-class household in the heart of New Orleans, Treva Cadres and her family didn’t have much. “My mom was a stay-at-home mom and my dad was an auto body repairman. My parents were very loving and supportive, but I didn’t come from an educated family at all.” In the hopes of their daughter having a more prosperous life, Treva’s parents encouraged her to dedicate herself to her education. She eventually went on to earn degrees in accounting and finance from Loyola University and a Juris Doctor from Tulane University. Shortly after completing graduate school, she landed a position at a prestigious law firm in New Orleans – though she soon realized that the demanding lifestyle of an associate was not a fit for her.

In 2005, Hurricane Katrina devastated her hometown and, in the midst of the destruction, the need for attorneys to represent the federal government sky-rocketed. Though she knew it meant a significant pay cut, Treva accepted a government attorney position for the time flexibility it would provide her and her husband, as she wanted to start a family. However, she struggled with years of infertility and incurred significant costs from treatments. After finally having her first son in late 2010, and another soon after, the financial reality of the decision to take a pay cut caught up to her. “We were essentially living paycheck to paycheck, getting by but not getting ahead, and had racked up a decent amount of credit card debt. I told myself, ‘I have to do something to earn another stream of income.’”

Treva with her husband and two boys.

Seeking a Purpose

While Treva and her husband battled their financial situation, she also battled depression in the wake of her mother’s unexpected passing in 2014.  She had recently reconnected with an old law school classmate and fellow attorney at her son’s daycare, who introduced her to Rodan + Fields. Her friend invited her to an event to learn about the products, and though Treva had no interest in a new skincare routine, she was eager to show support for her friend. “I started watching her on social media. I saw how [her R+F] business was helping her – not just financially, but on a lot of different levels.” Treva became inspired by the opportunity, as she saw that it could not only improve her own financial situation, but also help her overcome the depression she’d been in. “I felt like I didn’t have much of a purpose and I didn’t have much that I was passionate about. I wanted something of my own to build and work for.” Yet, one significant concern stayed at the back of her mind. “I was an African American female in a company that appeared to be all white … but something just drove me to it.”

Moving Up

In August of 2016, Treva signed up as a Consultant, though she sometimes felt like she didn’t entirely fit in. “When I started, there were no other women of color on my team. In the legal field, a lot of times I was [also] the only one. I was used to being that.” However, she saw it as an opportunity rather than a hindrance – a chance to expose more women of color to the business. After using social media to promote a virtual event her team was hosting, Treva began advancing in her first month of business. Through more hard work, she hit Level V within a year – an accomplishment she contributes to her competitive nature and the support of her team through contests and incentives that pushed her to go above and beyond. “I’m a very goal-oriented person. Once I’ve set a goal, then I’m laser-focused on it and I just go for it.”

Treva and her team at a Customer appreciation event in New Orleans.

Building Bridges

Now a Level V Circle Achiever, Treva is passionate about introducing others to the R+F community that she’s built, especially those who come from diverse backgrounds. “I have a team that is [now] primarily women of color. I’m excited to see the company look like it’s not just for one type of person, because when other people see that, they will see that they have a place here. I know how important that is.” For her, it’s this community that is the most rewarding part of her business, even compared to the financial security and purpose that she’s gained. “[This community] was not something I thought I needed; it wasn’t something I expected. There are all of these women from different walks of life, all supporting, empowering and uplifting one another. That didn’t exist for me [before], and it’s the core culture of this business.”

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12 responses to “Treva Cadres – Blazing Her Path”

  1. J’nelle says:

    Such an inspiring story & beautiful woman!! Thank you Treva for sharing with us!!

  2. Ivy Martin says:

    I loved reading your story. As a woman of color, your story has inspired me to out put my best foot forward in this business. Very excited!

  3. Pamela says:

    Thank you for being a transparent trendsetter!

  4. Antoinette Butler says:

    That’s awesome. Congrats

  5. Gina Tomaselli says:

    Wow – already loved you but now even more inspired! Thank you for being vulnerable in sharing your story!

  6. KB Myricks says:

    Loved your story and excited by the places we can all go with the company! Thanks for being an inspiration.

  7. Tonya says:

    Wow, I didn’t think it was possible to be successful and have a team of primarily WOC. This is inspiring and encouraging.

  8. Ashleigh Driffill says:

    What an amazing story! It was nice to meet you on the LV Circle trip last week!!

  9. Congratulations.
    .well deserved

  10. Joanne Grace says:

    Thank you for opening your heart to share some of your low points and using them to inspire you for a road to success.

  11. Ken Ken says:

    Congratulations and thank you for sharing your story. You’re an inspiration.

  12. Ms. Loretta says:

    Very inspiring… So amazing how our life can turn around with putting in the hard work and time … I really enjoyed reading your story … So very uplifting … It really gave me something to think about … It’s not over till it’s over … Be Bless … You and yours …

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