Virginia Kerr – We All Have a Story to Share

Posted by Rodan + Fields on Monday, November 20th, 2017

Virginia Kerr knows firsthand that the biggest struggles can lead to a more fulfilling future. She worked passionately as a TV news anchor and host for nearly 20 years, but started to feel the need for change. Virginia felt the stress of her busy life as a mom and employee, and a devastating miscarriage in early 2013 made her stop and take a hard look at her life. “I was no longer happy with my job in St. Louis, and was struggling emotionally and physically every day. I just couldn’t live like that anymore. I started looking for new purpose in my life—and finally found a way to be part of something that was bigger than myself.”

R+F Consultant Virginia Kerr headshot

The gift of ambition

Virginia found new hope in an unexpected place when her close friend Bridget Hurst shared the Rodan + Fields® opportunity. “At the time, we were worried about our job security at the station, and she explained that she had a fantastic ‘Plan B’ lined up. Initially I thought she was crazy for owning a business and for thinking that I would want to do the same, on top of our crazy schedules. But I noticed her skin’s appearance changing, and I was really interested in trying REVERSE™ to help alleviate the appearance of lingering sun damage.” Virginia’s husband agreed they wouldn’t want to pass up this chance, so she signed up as an Independent Consultant—not knowing what amazing changes it would bring to their lives.

Jason hoped this new opportunity would help the family pay off debt. Virginia was excited to start using the products. Seven days into her business, she decided her goal was to fully replace her income as soon as possible and change her life completely. “By that point I’d heard how our top achievers in the Company reached that level of success, and I became determined to do the same thing.”

R+F Consultant Virginia Kerr with her family

Virginia with her husband Jason and their son Riggs

Achieving initial goals

The amazing results Virginia saw from her new skincare products fueled her desire. “After only a few weeks of using REVERSE, I went foundation-free on HDTV.” With encouragement from Bridget, Virginia started pursuing her first small goals as a business owner—and everyone else started noticing a change that went further than skin deep. “As stressed out as I was at work, my colleagues noticed that I was already so much happier. I finally had something to look forward to every day. I found a whole different perspective on life!”  

Virginia’s motivation grew even more when Lead the Way launched a few months later. “The program helped me stretch myself and hit my goals, while keeping in mind that my ultimate dream was to increase my paycheck so I could walk away from my job.” In December of 2014, working more than 10 hours per week on her new business, Virginia finally achieved that first major milestone. “Walking away from my 17-year media career was the scariest thing I’ve ever done in my life. I was so scared, but it was also the most liberating feeling ever. I never realized that life could be that good and feel that fulfilling.” After two years of working her R+F business, Virginia became an RFX Circle Achiever, just like those who first inspired her.

R+F Consultant Virginia Kerr at Convention

Virginia and Jason at Convention 2017

A desire to give back

Virginia’s goals didn’t stop with replacing her income—inspiration caused her to dream even bigger. “I came up with the idea to create a nonprofit TV show that would give back to St. Louis. I really wanted to go for it, even though it seemed a little crazy and I didn’t have any idea of how it would happen. I mentioned the idea to Holly Reed in August of 2013. She asked me, ‘Have you ever thought that maybe your R+F business was the vehicle to make that dream happen?’”

Empowered by the Doctors’ goal of helping people go after bigger dreams, Virginia launched her TV show, The Thread, in September 2016. “We wanted to shine a light on people in our community who are making a difference. I love getting to meet incredible people in our midst who overcome their struggles and use that experience to help others. A lot of what I strive to do with R+F is very similar. This community of Independent Consultants has shown me how different life can be when you’re all connected. This Company taught me to go after my crazy dreams, to say yes, and to figure out the details later.”

R+F Consultant Virginia Kerr and her co-host

Virginia and her Co Host Tim Ezell

Ever-growing dreams

After a year of hosting her new show, Virginia decided to take a step back and let The Thread have its own life beyond her. “I don’t think I’ll ever step away completely from media because I love sharing people’s stories! I’m so glad that I went after that dream—I’m just taking a lesser role in order to finally put my family first. I know that I’m making the right decision. Now we don’t have to worry about debt, stress, crazy work schedules, or our financial situation. R+F has given us our lives back. We’re really happy and content, and we finally feel in control.”

Today, Virginia is passionate about helping Team Thread members discover the same life-changing freedom. “My biggest ‘why’ now is coaching my team members. I want other people to realize that we all have an inner warrior that can help us go after our biggest dreams.” Virginia works diligently in the hope that those around her will experience the same transformation she did when she became an Independent Consultant and decided to change her life for the better. “I now have a life that I never dreamed was possible, and I want that for them!”  

R+F Consultant Virginia Kerr with Team Thread

Virginia and Team Thread


To contact Virginia about joining her team or purchasing products, connect with her here.

Tell Me More…

What is your favorite R+F product? That’s just mean! If I could only keep one, I would pick REVERSE™ Lightening Regimen.

What is your best R+F team memory? When my husband and I hosted a team meeting at our home and he spoke up for the first time to share the stories of how R+F has changed his life.

Most memorable gift you’ve ever received? From R+F, I loved earning those awesome durable suitcases from Lead the Way! But personally, my engagement ring that was hidden in a Christmas ornament on the tree was the most memorable.

What is the best business advice you were given? People don’t join a business—they join you. Your goal should always be to help others.




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