Catching Up With Heather Caldwell
Tuesday, July 2, 2019

Since we first told Heather Caldwell’s story two years ago, she has continued to grow her Rodan + Fields community while remaining true to her core values of showing empathy and building confidence. “When it comes to [my team], I see them as individuals that are bringing different strengths to the table. I try to meet them where they are and communicate to them that I believe in them. A lot of the time, we sell ourselves short and we don’t see ourselves for who we are, so I try to build people up and say, ‘I see you.’”

With a background as an elementary school teacher and naturally shy personality, some people might have questioned her desire to pursue a business with R+F. “I felt really pulled to this [business] but I didn’t know why because it was really out of character for me.” However, focusing on what excited her about the potential of the products and opportunity gave her the confidence boost she needed. “What I love about this business is that I truly feel like you don’t have to be extroverted to be successful. I think it inspires others who are like me to think ‘if she can do it, so can I.’” Though she considers herself a quiet person, Heather recognizes that the trust she’s built with her team and Customers is what has established her as a Leader. “People have told me, ‘Heather, when you speak, we listen.’”

Along with developing her own skills as an entrepreneur, it’s Heather’s goal to coach and support the emerging Leaders on her team to achieve their own success – in their own unique ways. “[As a teacher], you’re going to get students that come in the classroom with the highest self-esteem and students who just don’t have that same confidence. It’s true to this business, too. Some are going to come in with confidence, drive and work ethic – and some are going to have the drive and work ethic, but it’s the confidence that is the missing piece of the puzzle we need to work on.”

Heather celebrating her Lexus achievement with her team.

“People won’t necessarily remember what you said, but they’ll remember how you made them feel. This is a relationship business and I try to keep that in mind. Everybody just wants to be loved and accepted. We meet people for a reason; they may be a little spot on our journey, or they may be a part of our journey for a long time. With each person I meet, I want them to know that I see them as important. Always remember how you make people feel.”

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4 responses to “Catching Up With Heather Caldwell”

  1. April says:

    Thanks for the pep talk and reminder to always make people you interact with feel their best and seen and heard whether there is a sell of products or not. We have told people we care about them and just want to share some good news.

  2. Nikki says:

    Always fantastic advice. The golden rule never goes out of style, and making people feel noticed never gets old. Well done.

  3. Giselle says:

    Thank you Heather and congratulations on building thos team! I love how you mention that this is a relationship business, thanks for showing is through your example!❤

  4. Beautiful story!!! Your soul a loving personality shine!!! Thank you and congratulations!!

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Here we celebrate the success of a few unique individuals to demonstrate what is possible with Rodan + Fields. There are many ways Consultants find success and enjoyment in the business, such as attaining great skin, gaining valuable business skills and building relationships. For info on typical results see the Rodan + Fields IDS.


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